Sometimes you don’t want to bundle entire products; you want to focus on specific variants. Variant bundles are perfect for size-specific or color-specific offers.
What are Variant Bundles?
A variant bundle allows you to create offers that only apply when a customer selects a specific version (variant) of a product. For example, “Buy the Red Shirt and Blue Pant together for 20% off.”
Why Use Variant Bundles?
- Targeted Inventory Clearing: Move slow-selling colors or sizes by bundling them with popular ones.
- Precision Upselling: Offer a specific accessory that only fits one variant.
- Better Data: Track which specific combinations of sizes/colors are most popular.
Setting it Up in Appfox
- New Bundle: Select “Variant Bundle” in the dashboard.
- Product Picker: Select your products, then click “Select Variants” to choose specific versions.
- Discount Rules: Set your percentage or fixed discount.
- Display Logic: Ensure the widget only appears when one of the targeted variants is chosen.
Success Secret
- Matching Variants: Use variants that are visually or functionally complementary to increase the “add to cart” rate.
Control your inventory with Product Bundles by Appfox.